Back to Main Proposal
Companion · Full Scope & Pricing

Website Scope

ZO Skin Centre HoustonPrepared by SoTechMay 2026

Scroll

What's Inside

A custom rebuild of houstonskinhealth.com — direction, infrastructure, architecture, content, lead flow, pricing.

Section 01 · Design Direction

Look & Feel

The new site's visual direction — typography, color, photography, tone — pulled directly from the ZO Skin Health product aesthetic. Clinical, refined, and unmistakably ZO.

Color Palette

#1D2477
#2C357F
#4154A6
#D5DAE8
#E6EAF4
#FAFBFD
#1A1A1F
#FFFFFF
Pulled directly from the iconic ZO Skin Health product packaging. Deep cobalt blue as the dominant brand color — the same hue as the signature ZO serum bottle. Crisp whites and silver-blue tints for backgrounds and supporting elements, echoing the brushed-silver tubes and clean studio-white catalog photography. A lighter mid-blue handles accents and CTAs. The result reads unmistakably ZO without competing with corporate brand assets.
Overall Tone
Refined and clinical — luxury cosmetic meets medical authority. Elevated, restrained, and intentional. Avoids generic spa-pastel territory. Think: a premium fashion editorial layered over a top-tier dermatology practice.
Photography Style
Clean clinical interiors, considered macro product shots, real treatment-room photography (where regulatory compliance allows), and editorial team portraits. Minimal generic stock.
Typography
Classic serif for headlines — conveys legacy, medical authority, and luxury. Clean sans-serif for body copy. Bold hierarchy, generous white space. Avoid anything too startup-y or wellness-soft.
Section 02 · Domain & Hosting

Where the Site Lives

The new build stays on the existing domain to preserve SEO equity, deep-links into the Shopify shop without disrupting checkout, runs on managed hosting with SSL and backups, and includes a client portal for unlimited revisions.

Primary Domain · houstonskinhealth.com
Status

Already owned and active. Currently hosting the existing WordPress site (Nowadays theme).

Approach

The new site will be deployed to this same domain at launch — visitors and search engines stay on the URL they already know, preserving SEO equity.

E-Commerce · shop.houstonskinhealth.com
External

Existing Shopify storefront for ZO product retail (Apple Pay, Shop Pay, PayPal · free shipping $250+).

The Shopify store stays exactly where it is. The new marketing site will deep-link into specific product pages and the catalog, preserving your existing checkout, inventory, and order flow. No migration required.

Build Approach · Custom
A full custom rebuild replacing the existing off-the-shelf WordPress theme. Every page is designed and developed specifically to ZO Skin Centre Houston's brand direction, content needs, and conversion goals. Includes embed support for your existing booking widget and deep linking into the Shopify product catalog.

Hosting · Managed + SSL + Backups
Site hosted on a managed plan with SSL certificate included, daily backups, and reliable uptime. DNS will be cut over from the current host to the new managed hosting server at launch — a coordinated handoff with zero downtime.

SSL Certificate · Required & Included
Required for secure form submissions, trusted HTTPS padlock in the browser, and is a Google search ranking factor. Especially important for a medical practice handling appointment requests and consent. Configured at launch.

Compliance Pages · Privacy & Legal
The current site's /privacy-policy URL returns a 404 — a compliance gap for a medical practice running SMS marketing and e-commerce. The rebuild includes a properly drafted Privacy Policy, Terms of Use, and SMS/HIPAA disclosure pages — a no-extra-cost foundational fix.

Booking · Embed Preserved
Your existing booking widget — whatever scheduling tool the practice uses today — is embedded directly into the new site's Book Now page. No change to your operational workflow; the new site simply gives it a more conversion-optimized front door.

Client Portal · Dashboard & Analytics
A personal login portal where the ZO Skin Centre Houston team can request website revisions and view site analytics. Revisions are unlimited and included at no extra charge — up to 2 active requests per month, processed one at a time. The dashboard also includes a website analytics panel showing visitor traffic, top pages, and performance metrics.
Section 03 · Site Map

Architecture & Navigation

Seven core pages plus the external Shopify storefront. Skin concerns surface as content sections within Treatments. Memberships gets dedicated real estate as the LTV engine. Blog drives ongoing organic traffic. Book a Consultation is the primary conversion path.

Root domain
houstonskinhealth.com
7 core pages · 1 external storefront
/
Home
/treatments
Treatments
/memberships
Memberships
★ Key Feature
/about
About
/blog
Blog
SEO
/faqs
FAQs
/book
Book a Consultation
★ Primary CTA
External · Shopify
shop.houstonskinhealth.com
Existing storefront — deep-linked from Home, Treatments, Memberships. No migration.
Section 04 · Page Breakdown

What's on Every Page

Each page collapses to a quick summary; click to expand and see the section-by-section content plan. Every page ends with the same CTA banner so the booking path is always one click away.

Home Primary Entry
1
Hero — Full Width
Full-screen editorial image. Headline: "Houston's Home for Medical-Grade Skin Health." Two CTAs: "Book a Consultation" + "Explore ZO Products."
2
Introduction Block
A short welcome introducing ZO Skin Centre Houston — what the practice does, who it serves, and the medical-grade approach behind the brand.
3
Featured Treatments Grid
6-tile grid: Hydrafacial · Morpheus8 · Microneedling · Aviclear · Injectables · Lasers. Each tile links into the relevant Treatments page section.
4
Skin Concerns Quick Nav
Concern tiles (Aging · Pigmentation · Acne · Sun Damage · Redness · Dullness) so a search-intent visitor lands on the right treatment recommendation in one click.
5
Founder Block — Dr. Mark Khorsandi
Editorial portrait of Dr. Khorsandi with his name, title, and a short bio. Establishes the medical credibility behind the practice.
6
Membership Spotlight
3-tier callout (ZO Mini / Deluxe / Platinum) with monthly price and a "Compare Memberships →" CTA. Captures the highest-LTV conversion.
7
Shop ZO Strip
Full-width banner featuring 4–6 bestselling ZO products linking into shop.houstonskinhealth.com. Drives e-commerce traffic from the homepage.
8
Bottom CTA Banner
Full-width dark section: "Start where every client starts — with a personalized skin consultation." Large "Book a Consultation" button + phone + address. Repeats on every page.

Treatments Nav Page
1
Page Hero
Full-width treatment-room image. Title: "Treatments." Subtitle: "Medical-grade procedures and aesthetic care, delivered by a clinically credentialed team."
2
Skin Resurfacing & Texture
Hydrafacial · Microneedling · Morpheus8 · Chemical Peels · ZO Stimulator Peel · 3-Step Peel. Each from a shared template with description, ideal candidate, what to expect, downtime, and "Book" CTA.
3
Laser & Light
Laser resurfacing · IPL photofacial · Aviclear (acne) · Pigment correction. Includes Aviclear's dedicated detail page.
4
Injectables
Botox · Filler · Lip Filler · Sculptra Glow · Aquagold Facial. Led by Herminia "Mini" Garcia, RN, Master Injector. Compliance-safe before/after framing.
5
Health & Wellness
Nutrafol (hair) · weekly B-12 (included with memberships) · LED therapy · IV therapy (member benefit). Positions the practice beyond aesthetics.
6
Skincare Bootcamp Highlight
Dedicated section for the practice's "Skincare Bootcamp" — a paid-acquisition-friendly offer with strong perceived value.
7
Bottom CTA Banner
"Not sure where to start? Book a consultation — we'll build the right plan." → Book.

Blog SEO Engine
1
Blog Index
A clean, scannable index of all published posts — filterable by category (Treatments · Products · Skin Concerns · Lifestyle). Featured post hero at the top.
2
Post Template
Editorial layout with hero image, author byline, reading time, body copy, related-treatment callouts, and a sticky "Book a Consultation" CTA. Mobile-optimized.
3
Category Pages
Automatic category archive pages (e.g., /blog/treatments) so search engines surface specific topic clusters and visitors can browse by interest.
4
SEO Foundations
Per-post meta titles, descriptions, schema markup (Article + BreadcrumbList), internal linking back to Treatments and Memberships, and OG tags for social sharing.
5
Skin Concerns Content
Topics like "Best ZO products for hyperpigmentation," "Morpheus8 vs Microneedling," and "How to layer ZO retinols" live here as posts — captured by search rather than living as their own page.
6
Bottom CTA
"Ready to put this into action? Book a consult." → Book.

Memberships Signature Feature
1
Page Framing
"Skin health is a habit, not an appointment." Resets the frame from transaction to relationship.
2
ZO Mini — $149 / month
Weekly B-12 · 10% off lasers · monthly Mini Hydrafacial OR ZO Stimulator Peel. Entry-tier for the curious or budget-conscious.
3
ZO Deluxe — $249 / month
Deluxe Hydrafacial monthly · dermaplane · LED · weekly B-12 · 10% off injectables and lasers. The middle tier — natural conversion target.
4
ZO Platinum — $375 / month
Platinum Hydrafacial · dermaplane · LED · 15% off injectables, lasers, and IV · quarterly ZO 3-Step Peel or Microneedling. The premium tier.
5
Member Perks Summary
Side-by-side comparison table — what's included in each tier, B-12 weekly, retail discounts, priority booking, exclusive seasonal events.
6
Bottom CTA
"Start with a consult — we'll match you to the right tier." → Book. Consult is free; membership decision happens afterward.

About Nav Page
1
Mission & Philosophy
"Medical-grade skin health, not spa skincare." Brief story of why ZO Skin Centre Houston was founded and what makes it different.
2
Dr. Mark Khorsandi, DO — Founder
Editorial portrait, full name and title, bio, medical credentials. The lead credibility section.
3
Team Section
Profile cards for Herminia "Mini" Garcia, RN (Master Cosmetic Injector, 10+ yrs) · Britney (Licensed Medical Aesthetician, Certified ZO Skin Health Expert) · Krista (Licensed Medical Aesthetician, Certified Senior Laser Technician, 4+ yrs).
4
Why ZO Skin Centre Houston
Medical-grade treatments and ZO Skin Health product expertise · Clinically credentialed team · Reveal-by-Canfield skin analysis at every consult · Membership-led, retention-focused practice.

FAQs High SEO Value
1
Skin Health Foundations
What's "medical-grade" skincare? What makes ZO different? How do I know what my skin actually needs? (~4 questions)
2
Treatments
How long does a Hydrafacial take? What's the downtime for Morpheus8? Is Aviclear right for adult acne? How are injectables different here vs. a chain med-spa? (~6–7 questions)
3
ZO Products
Why buy ZO in-clinic vs. Amazon? How do I know my ZO is authentic? Can I get a personalized routine? Do you carry the full ZO catalog? (~4–5 questions)
4
Memberships & Pricing
Which tier is right for me? Can I pause or cancel? What's the savings vs. à la carte? Do memberships include retail discounts? (~4 questions)
5
Booking & Policies
How far out should I book? Cancellation policy? Morpheus8 deposit policy? Walk-ins? (~3–4 questions)
6
Preparing for Your Visit
What should I do before a consult? Bring your current products? Skip retinol the night before? Hydration before Morpheus8? (~3 questions)

Book a Consultation Primary Conversion
1
Page Framing
"Start with a Skincare Consultation." Subhead: "Every plan begins with a Reveal-by-Canfield skin analysis and a one-on-one conversation about what your skin actually needs."
2
Booking Widget
Your existing scheduling widget embedded directly. Captures name, email, phone, SMS consent, "How did you hear about us?" — feeds your scheduling tool and the optional MAP.
3
What Happens After You Book
3-step visual: Confirmation text + email with prep notes (within 5 min) → Reveal-by-Canfield skin analysis in-clinic → Personalized treatment + ZO product plan, no obligation to commit on day one.
4
Contact Info Sidebar
Phone: 832-831-9933 · Email: info@houstonskinhealth.com · Address: 810 Waugh Drive, Houston, TX 77019 · Embedded Google Map · Hours (TBC).
5
Trust Reinforcement Strip
✓ Medical-grade skin health · ✓ Clinically credentialed team · ✓ Full ZO Skin Health product line · ✓ Reveal-by-Canfield skin analysis · ✓ No-pressure consult.
Section 05 · Lead Flow

Where Leads Come From & Go

Every lead entry point — the booking widget, the Skin Concerns inquiry form, and the footer contact form — must route to a system so no lead is missed. Below is the full recommended flow from form submission to first human contact, plus the two platform options.

1
Booking Widget — /book
Primary · highest-intent conversion
Visitor self-schedules a consultation directly inside your existing scheduling tool. Captures full contact details, SMS consent, and source attribution.
2
Concern Inquiry Form — on /treatments
Soft lead · browsing intent
"Not sure where to start? Tell us about your skin." Lives within the Treatments page. Captures email + primary concern. Lower commitment, useful for browsing visitors and paid-funnel retargeting.
3
Footer / General Contact
Catches everything else
Product questions, partnership inquiries, press, and general questions from anywhere on the site.
Two platform options

Routing & Automations

Two configurations depending on whether you already have a CRM. Option A fits practices that want to keep everything in their current scheduling tool. Option B is for practices without an existing CRM — the SoTech MAP layers on a full lead-nurture system.

Option A · Existing Scheduling Tool + Email Notifications If existing CRM in place

All bookings continue to flow into your existing scheduling tool, exactly as they do today. The two new web forms (concern inquiry, general contact) trigger immediate email notifications to the team with all submitted fields included. Simple, no additional platform required.

Current tool preserved No new platform Instant alerts Easy setup

Option B · MAP — Marketing Automation Platform If no existing CRM

MAP is an all-in-one marketing and business platform that gives ZO Skin Centre Houston a complete system for managing leads, members, automations, and marketing — alongside (not replacing) your current scheduling tool.

CRM & Lead PipelineAll form submissions and incoming bookings feed into a visual pipeline. Track every lead from "New Inquiry" to "Consult Booked" to "Member."
AutomationsPre-visit prep emails, post-visit product follow-ups, membership renewal reminders, win-back sequences — all triggered automatically based on booking activity.
Email MarketingBranded marketing emails — new treatment launches, seasonal product campaigns, member-only previews, Skincare Bootcamp invites. Drag-and-drop builder, tracking, segmentation.
Social Media ManagementSchedule and post to all ZO Skin Centre Houston social accounts from one dashboard. Plan content in advance and track engagement.
Analytics & ReportingSee which channels drive consultations, which campaigns convert to members, which products get traffic — all in one dashboard.
Two-Way SMS & InboxText clients directly — appointment confirmations, prep reminders, restock alerts. All conversations consolidated in a single inbox.
Appointment BookingYour current scheduling tool remains operational. MAP layers on top — pulling appointment data into automations and analytics — without replacing the workflow your team already uses.
All-in-one platform Booking-tool compatible Scales with the practice
Section 06 · Pricing Breakdown

Investment Summary

The full build runs $2,500 one-time + $100/mo hosting. Optional add-ons — MAP and Growth Package — are priced separately so you can layer them in when ready.

Project Total · One-Time Build
$2,500 + tax
Design, development, forms, SEO foundations, compliance pages, client dashboard

One-Time Build Line Items

One-Time
UI/UX Design
Custom visual design — color system, typography, layout, components built for ZO. Mobile-first.
$1,050
One-Time
Website Development
Full front- and back-end build of all 7 pages. Booking-widget embed + Shopify deep-linking. Responsive.
$1,050
One-Time
Forms, Integrations & Foundational SEO
Forms wired across the site. Page titles, meta descriptions, schema, XML sitemap, GSC submission, plus compliance pages.
$200
One-Time
Client Dashboard
Login portal for unlimited revision requests + analytics. 2 active revisions per month.
$200
Build Total
All four line items — one-time + tax
$2,500

Monthly Recurring

Monthly
Hosting & Maintenance
Managed hosting with SSL included, reliable uptime, ongoing site maintenance. Unlimited revisions through the Client Dashboard (2 active/mo, processed one at a time). Analytics panel + foundational SEO maintained.
$100 / mo

Optional Monthly Add-Ons

Optional
MAP — All-in-One Platform
Full access to MAP — CRM and lead pipeline, automations, email marketing, social media scheduling, two-way SMS, unified inbox, appointment-data integration, analytics. Layers alongside your current booking tool, not replacing it.
$150 / mo
Optional
Growth Package — SEO & Weekly Blog
Ongoing SEO — keyword research, on-page optimization, content strategy. Includes one professionally written blog post per week to build topical authority.
$500 / mo
Scope summary. A custom rebuild of houstonskinhealth.com — 7 pages, booking widget embedded, Shopify deep-linked, Client Dashboard included, foundational SEO and compliance pages built in. $2,500 one-time + $100/mo hosting, with optional MAP and Growth add-ons.
Back to Main Proposal